Purpose and Social Impact Strategy
“In today’s globally interconnected world, a company must create value for and be valued by its full range of stakeholders in order to deliver long-term value.”
— Larry Fink, Power of Capitalism, 2022
This proposal outlines a comprehensive Corporate Social Responsibility Strategy for Food52 and the Make Room at the Table campaign. The CSR plan and strategy will underscore and reposition Food52’s brand image and communicate its business and social obligation to deliver on financial and purpose-driven metrics of addressing food insecurity and promoting gender equity and inclusion, with a focus on supporting women business owners.
Project
Final Project for Purpose-Driven Communication Course at Columbia, for Food52
Year
2024
