As part of a transformative internal communications initiative, we developed the CHANGE Strategy — a six-pillar framework designed to guide Davidson Manhattan through its relocation and cultural renewal following corporate restructuring. In collaboration with my team, I led the branding design, created the internal communications plan, and developed the employee-facing Town Hall presentation. The strategy’s core initiative, the NEX[T]US Task Force, focused on enhancing employee experience through targeted benefits, flexible scheduling, on-site support services, and ongoing feedback mechanisms via digital portals and quarterly town halls. Aimed at building trust, increasing engagement, improving well-being, and boosting productivity, the initiative positioned Davidson Manhattan as IAG’s most globally recognized division. The approach emphasized data-informed storytelling, inclusive messaging, and human-centered design, aligning leadership vision with the needs of employees during a critical period of organizational change.

📄Full Town Hall Strategy Document.pdf