Digital Communication Strategy
A digital strategy isn’t just about technology—it’s about storytelling, connection, and relevance at the speed of culture.
A comprehensive digital media strategy for Little Italy Pizza, a historic NYC pizza brand, identifying gaps in brand storytelling, online presence, and post-purchase engagement. We developed a multi-pronged approach under the campaign New York State of Slice to revamp the brand’s website, strengthen social media engagement, and launch new brand merchandise. The strategy proposes human-centered tactics, including communal dining experiences, localized SEO strategies, secret menu campaigns for target audiences, and a cohesive rebranding with a new logo and website design. The strategy aimed to position Little Italy Pizza as a New York City staple, nurture customer loyalty, and drive sustainable growth both online and offline.
Project
Final Project for Digital Communication Strategy Course at Columbia, for Little Italy Pizza
Year
2023
