As part of the Strategic Communication Society's Go-To-Market Accelerator, I worked on a go-to-market strategy project for Harissa Hot Honey, focusing on brand positioning, competitive analysis, and market expansion. I, with my team, conducted in-depth research on market trends, competitive analysis, ecommerce strategies, and consumer behavior in the NYC market. We identified key growth opportunities through omnichannel marketing, SEO optimization, retail partnerships, and targeted social media engagement. We leveraged data and SWOT analyses, retail growth strategies, and experiential marketing recommendations to differentiate Harissa Hot Honey from leading competitors like Mike’s Hot Honey. Insights guided brand storytelling, expansion into specialty markets, and building a loyal, health-conscious consumer base across the tri-state area.