Digital Campaign Strategy focused on increasing brand visibility, consumer loyalty, and community investment, targeting 21-30-year-old drinkers and Black consumers. Proposed integrated initiatives include co-sponsoring Juneteenth festivals (Simply Spiked Jubilee), strategic partnerships with Bel-Air TV series and Support Black Colleges, and a Simply Spring Break tour in key cities. Proposed cross-channel tactics leveraging Instagram, LineLeap, and Spotify to drive social media engagement, event attendance, and product sales. Campaign objectives included achieving a 30% net profit increase, a 25% rise in Gen Z engagement, and a 20% expansion of brand awareness within six months.